Us Weekly issue with a two-page spread dedicated to dissing rival, InTouch.
The war between the celebrity weekly magazines is worsening. So much so that two major publications are publicly arguing over who has better content.
Us Weekly has launched a full-scale attack on their enemy, InTouch Weekly, using a two page spread in their new issue to rip their glossy rivals for printing “bogus” and “phony” stories about Brangelina for the last four years.
It is becoming evermore evident that the butt hole has fallen out of the print and publication industry. As if it were not sad enough that these publications are succumbing to worsening economic problems, they are now taking pot-shots at each other to get attention.
The popular weekly printed 21 InTouch covers dating back to 2005 and then shredded the “fake” stories one by one, killing the mag for running headlines that screamed “Brad Gives Up,” “Brad Moves Out” and “The Fight That Split Brad and Angelina.”
InTouch fired back with a nice snarky statement of their own, “We’re extremely flattered that our competition pays so much attention to InTouch that they were willing to devote a 2-page spread to us.” (via TMZ)
Have to say that I totally agree with the response of InTouch and I cannot fathom what was going through the heads of the senior bods at Us Weekly for them to bother. Um, could those two pages not have been used for advertising and generated a little money, rather than this crap. Seems like even established magazines are going down the drain and there is little to no room to be complacent. Must be nice to have that kind of time on your hands and money to burn.
You can view a larger image by clicking on the above or viewing it in PDF form.
wow! first there was the civil war, then the east coast-west coast rap feud….then we had hilary duff vs. lindsey lohan…then came kobe vs. shaq… then republicans vs democarats…now in the tradition of epic battles…In Touch vs Us Weekly…lol
This is funny as heck right. So pathetic and if Us go under like several other high profile mags, they’ll miss the adspace those two pages would have brought in!
I completely support Us Weekly in doing this. These tabloids are so fucking stupid and anyone that brings that to the masses attention, even if another tabloid like Us does, is alright with me!!!
The Brangelina obsession must die. Grrrr!
Reeeally, gurrrl that is the fighter in you taking. Be honest, you’d challenge them to a beat down, not take out a two page spread.
[...] Tabloid Wars! (AmyGrindhouse) [...]
A lot of the weeklies do this periodically to each other. I always find it interesting to see who gets picked on each week.
Hey thanks for the info!
I haven’t read these trashy rags in some time, it drives me nuts to see sooo many out of date (cos of the lead time) and factual errors.
[...] Us magazine le declara la guerra a InTouch Weekly en su más reciente edición. Us magazine publicó páginas enteras con todas las portadas de In Touch a lo largo de estos cuatro años donde tienen a ‘Brangelina’ y a ‘Brangelina con Jen Aniston‘. Us magazine afirma que InTouch está obsesionado con Brangelina y viven inventando rumores y cuentos solo para que aparezcan en sus portadas. In Touch a su vez declaró que Us les da tanta importancia que los coloca en sus páginas solo para obtener atención. LOL Rídiculos, tal vez las ventas están tan mal que tienen que pelearse entre ellos y hacerse artículos para darse publicidad. Sad! AmyGrindHouse [...]
[...] 5 – When magazines attack each other (it is quite funny) – Amygrindhouse [...]