Rihanna has given an interview with NME, in which she takes an odd/ slow route to losing some of her music video sponsors. Any of the 25million people who had their eyes raped by the Lady Gaga Telephone video will know how annoying product placement is. We all know it’s a necessary evil, as expensive as music videos are. I watched the video and I only got through about three minutes of footage, as that’s all that contained music and no-brands being shoved in my face (and I LOL’ed as the British version, that aired on TV much later, had all the goofy placement blurred out). However, Rihanna is a little more self-aware of how all this comes across. A little. Not really mentioning her hypocrisy, given the heavy branding from different make-up and electronics brands in her videos, she says she hates the focus on product and would rather let her videos tell the story.
- Rihanna on product placement in music videos: “I don’t like things to be so commercial. I hate product placement in my videos. Videos should just tell the story of the song. With product placement it becomes this big ad campaign. I just don’t like that. Sometimes we have to, for whatever political reason, but it’s never my first choice.” [That Grape Juice]
Yeah, like I said, there are quicker ways to lose the support of your sponsors.
Pictures show Rihanna at the Nickelodeon 23rd Annual Kids’ Choice Awards held at UCLA’s Pauley Pavillion in Westwood, California back on March 27, 2010.
Image credit to Juan Rico/Fame Pictures. Quotes NME and That Grape Juice.
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