Josh Duhamel Covers up for Sake of Advertising

If you were sober and hanging around here about a week ago, you’ll remember me flipping my lid over the shirt-wearing fail that meant hottie Josh Duhamel covered up on the latest issue of Men’s Health. When you think Men’s Health, you think rock hard abs and oiled man nips, both of which are only visible because the panty-moistener on the cover is sans shirt.

Turns out that Mr Fergie Ferg was not exposing his assets because the magazine was more worried about piddling advertising revenue than pleasing the misguided women who buy the magazine for their own amusement.

Men’s Health has been covering up its stars on its covers rather than showing them shirtless.  Why?  It looks like a great opporunity to plug an advertiser on the cover – which the magazine has done for quite a while.  If you look closely, you’ll see the caption that reads “Josh wears and Agave T-shirt and PRPS jeans. (via Cover Awards)