Jennifer Lopez has been pretty obnoxious in her shilling of a certain car brand. Her Papi music video was basically a car commercial. And part of it was literally used for a car commercial. She rode the same car during her Papi performance at the AMAs on Sunday (and she seemed to have trouble opening its cheap-ass doors). AND it was the sponsor of the post-AMAs party she hosted. However, when committed to filming another commercial ‘on the block,’ she phoned it in.
Below is her latest commercial. Notice anything? Gawker/ Jezebel/ Jalopnik report that post-production edits were used to make it appear as though Lopez drove around the Bronx, her old neighborhood, for the commercial. She drove around Los Angeles, and a body-double drove through New York City. Uhuh.
The Smoking Gun reports: ‘[They used] a body double, [say] sources. While the Lopez lookalike was actually behind the wheel in the Bronx, Lopez herself was in Los Angeles, where she was filmed inside a Fiat 500. The shots of the actress were artfully merged to make it appear that she was tooling around New York City’s poorest borough. Big Block, a Los Angeles digital production studio, was hired to merge live action footage with computer-generated imagery to make it appear as if Lopez was in the Bronx.’ A local barber shop owner, shown in the commercial, confirms: ‘It wasn’t her. It was a double that looked like her.’
Lopez’s voice over says: ‘This is my world. This place inspires me. They may be just streets to you, but to me they’re a playground.’ Moreover, the press release of lies reads: ‘[Jennifer Lopez is] driving a Fiat 500 Cabrio as she travels through the streets of Manhattan to the Bronx where she grew up.’ The brand claimed she was too busy to travel there. She’s not (just) scared of peasants: ‘Both commercials featuring Jennifer Lopez were indeed filmed in the Bronx as well as outside locations. In today’s world, people are increasingly mobile and their work takes them to a variety of locations. As a result, we took the opportunity to film wherever Ms. Lopez was working at the time to accommodate her schedule.’
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