I’d forgotten about this, but Gwyneth Paltrow is being paid to squirt GOOP juice all over Coach purses as a horrified photographer gathers themselves just long enough to take pictures. And here she is, for the first time, as featured in Vogue Taiwan. It’s less annoying, and less juicy, than I would have anticipated. It’s Paltrow with un-brushed hair, in a thick-knit sweater, smiling because she’s happy to be sitting next to a window. Meh. There’s a second advert below.