Apparently H&M decided to promote its David Beckham brand man panties by turning him into the Silver Surfer and planting him outside one of their New York City, New York stores where passersby could cop a feel. The idea, according to the placard, is to ‘Snap A Pic with David Beckham’ So long as you’re reaching for his genitals in the picture you’re posting to Instagram. Photos of the stunt below.
Image credit to INF Daily.
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